Jasmin Taylor, the founder of Seelandhaus GmbH, is a true cosmopolitan. She came to Germany as a young woman, taught herself the language and graduated from German high school four years later. Shortly after studied the native-born Iranian at the University of Maryland, USA, where she gained a Bachelor’s degree in Psychology and Management as well as a Masters in Human Relations at the University of Oklahoma, USA. Taylor speaks fluent German, English and Persian and regularly engages with a number of charities.


Within the tourism industry she became well-known as founder and owner of the tour operator JT Touristik. With creative marketing skills, memorable branding as well as being an established PR personality she managed to build a reputation as a tourism expert. She soon became part of the top 10 German tour operators and established herself as a socialite within the German capital due to her numerous celebrity contacts in her home town Berlin.

In the past few years, Jasmin Taylor has gained several distinguished accolades. The Travel Industry Club (TIC) awarded her as Travel Industry Manager of the Year as the first woman in the organization’s history.

For her charitable project SIS she received the Hatun Sürücü award from Germany’s green party Bündnis 90/Die Grünen. Shortly afterwards, Jasmin Taylor was awarded the IF Design Award in the communications category for the corporate identity of her company.

Autumn 2017 was a bit of a setback for Taylor with the insolvency of JT Touristik. After the end of a large tour operator insurance she was not able to find a new insurance with comparable conditions to continue her business in a profitable way. Air Berlin which is Germany’s second largest airline went bankrupt the same summer. Luckily Taylor managed to sell the company to Lidl so that all employees could be taken over. The head office in Berlin was maintained by Lidl and JT Touristik is still a successful brand today.

One year after selling her company to Lidl, Jasmin Taylor reinvented herself by founding Seelandhaus GmbH. The company acquires, develops and constructs lake-side properties and creates holiday resorts in unique locations. All projects are characterized by their proximity to nature as well as a number of sports and leisure options. The company’s portfolio currently includes two projects in the German region of Spreewald. Seehotel am Schwielochsee a hideaway in the luxury category as well as Das Seedorf in Neuendorf am See a holiday village which fits into the medium category. Both properties are within a one hour reach of Berlin.

Her know-how as a tourism expert is highly valued in the industry outside her own company. For example, she is a member of the supervisory board of the HanseMerkur Reiseversicherung AG since the summer of 2019.